Unified Women's Healthcare is a large organization that focuses on both business needs and clinical autonomy for affiliated practices. With explosive growth and several acquisitions in the last three years, Chief Information Officer Jon Hofer wanted a better way to engage affiliated providers. Hofer needed an integrated tool that would enable affiliated providers and their patients to leverage a digital communications platform from the EMR for an end-to-end experience.
Organization achieves clinical autonomy and organization-wide transparency
He wanted to give affiliated providers the ability to interact with care teams via a mobile device from virtually anywhere. According to Hofer, "Doctors don't have time to check their emails. We previously delivered lots of content like financials and reports to our affiliated physicians, but they struggled to find the information in an efficient manner."
Turning ideas into deliverable data
Unified chose Qure4u as its preferred vendor based on the proven 20-year track record of both the platform and Monica Bolbjerg, MD, CEO of Qure4u. "Dr. Bolbjerg has an excellent competency to turn ideas into deliverable data," Hofer said. "Rather than just talk about it, she and the Qure4u team actually produce working solutions from conversations."
Hofer and his team bring ideas to Dr. Bolbjerg and she then evaluates them quickly to determine what is possible. Without in-house developers or app expertise, Unified also relies on Qure4u to supplement their IT support team with regard to the app.
"I take pride in sharing our clinical and technology experience to guide and inspire Unified Women's Healthcare," Dr. Bolbjerg said. "Together we help determine how they best use digital tools to reach their goals."
Physician transparency
Healthcare transformation requires more than technology. It should also include a culture of innovation and leadership commitment to clinical quality. Dr. Aaron Sudbury, MD, FACOG, Unified Women's Healthcare's Medical Director for the state of Florida, has been a Qure4u champion since implementation.
"Qure4u's ability to build new features on the fly is impressive from an innovation and development standpoint. The modules for patient communication and interaction are clean, and we knew from the onset that the technology would work well for patients."
"Qure4u has a keen ability to think creatively and design in a way that engages both patients and physicians," Dr. Sudbury said.
Qure4u allows providers and staff to communicate in a secure manner, and providers can easily stay abreast of their weekly and monthly financial information.
"Our main reason for seeking out Qure4u's app was to improve communication with our providers and achieve full transparency across affiliated locations," Hofer said.
Empowered patients
For patients, Qure4u provides an all-in-one patient app that optimizes the patient experience with features like digital check-in, easy payment collections, care plans and communication tools including secure messaging and telehealth.
"Our work with Qure4u allows our affiliated providers to broaden their scope of interaction with patients through an integrated solution that enhances rather than disrupts the workflows of our physicians," Dr. Sudbury said.
As a result, Unified affiliated medical practices can offer appropriate care solutions based on goals specific to each patient and their insurer.
"Making sure patients follow through with care plans by offering clinical decision support is critical to our overall value-based care goals," Dr. Sudbury said.